Alan Godbeer
SSAS Sales Director – London, Southern England & South Wales

Alan is a seasoned professional with over 30 years of experience in Financial Services, having worked at some of the UK’s principal life offices and specialist pension providers. He has specialised in the self-invested pensions space for more than 15 years and as the Sales Director at WBR Group, Alan is a key contact for Financial Advisers across the South West and South of the UK regarding SSAS and actuarial propositions. He has extensive knowledge of member-directed pensions and is one of the few experts in DB SSASs. WBR Group is renowned for providing comprehensive solutions across retirement, legal, actuarial, and tax propositions, ensuring clients receive tailored and effective financial strategies.

Outside of work, Alan is a passionate follower of American Sports, especially the NFL, and his “bucket list” includes a visit to Lambeau Field in Wisconsin to see his beloved Green Bay Packers win.

James Cannon
Business Development Consultant – Midlands, North West, East Anglia, Mid/North Wales & Northern Ireland 

As a Business development Consultant at WBR Group, James Cannon has over 20 years of experience in the Small Self-Administered Scheme (SSAS) industry, bringing a deep technical expertise and knowledge of self-directed pensions. He is passionate about SSAS and is eager to demonstrate how these solutions can benefit members and drive tax efficiencies within businesses. James’s has a strong commitment to offering innovative pension solutions and providing customised advice and support to advisers and clients alike.

Outside of work, James enjoys spending time with his family and is an avid follower of Manchester City. He also loves to play golf and cycle whenever he finds the time.

Nick White
Business Development Consultant – North West, North East & Scotland

Nick White is a Business Development Consultant at WBR Group looking after SSAS distribution in the North West, North East & Scotland.

He began his career in the pensions industry with the Pensions Department of what was then Yorkshire General (latterly Aviva) in Rougier Street, York. Over the years, Nick has worked closely with IFAs, accountants, and solicitors and has run his own business, giving him valuable insight into the challenges that SMEs face. Nick is delighted to bring his extensive experience back to pensions with WBR Group, where his expertise is complemented by our dedication to providing exceptional client service and innovative financial solutions.

Nick has worked with one of the original companies that make up WBR Group and is a familiar and reassuring face for advisers and clients, where his knowledge will benefit those who seek bespoke solutions that fit their business needs.