09 November 2026

WBR Group, the UK’s largest independent provider of SSAS administration and integrated professional services, is pleased to announce a number of appointments across its finance and tax teams, as the business continues to invest in its people and strengthen the breadth of specialist expertise available to clients.

 

Highlights

  • Emma Morley joins WBR Group as Finance Director
  • WBR Group is continuing to invest in its growing tax advisory business with the appointments of:
    • Nigel Nordone as Tax Investigation Lead
    • Kalpesh Barot as Manager
    • Muhammed Ahmed as Senior Associate
  • The hires further strengthen WBR Group’s capabilities across its core operational and advisory functions

 

Emma Morley joins WBR Group as Finance Director, bringing more than 15 years’ experience across financial services, fintech, insurance and management consultancy. A CIMA qualified finance leader, Emma has extensive experience spanning financial planning and strategy, statutory and management reporting, forecasting, risk management and M&A support, alongside leading finance teams and working with boards and senior stakeholders. Most recently, Emma Morley served as Head of Finance at BFY Group, prior to this, she held senior finance and operational roles at DeadHappy and Metro Bank.

 

Alongside strengthening its finance leadership, WBR Group is continuing to invest in its growing tax advisory business with the appointment of Nigel Nordone as Tax Investigation Lead, Kalpesh Barot as Manager and Muhammed Ahmed as Senior Associate.

 

The appointment of Nigel Nordone marks an important step in WBR Group’s expansion of its tax advisory capabilities, with the development of a dedicated tax investigations service. Nigel Nordone will bring specialist expertise to clients navigating HMRC enquiries and disclosure matters, further broadening the support available through WBR Group’s tax team.

 

Kalpesh Barot brings experience from KPMG and S&W and will provide additional technical expertise and support across the tax team. Muhammed Ahmed joins from Nottingham-based Optimise Accountants and supports the delivery of targeted tax planning for entrepreneurs, SMEs and high-net-worth individuals.

 

Together, the hires further strengthen WBR Group’s capabilities across its core operational and advisory functions as it continues to build an integrated professional services offering spanning SSAS administration and trusteeship, strategic tax, commercial property, actuarial and legal advice.

 

Tom Moore, CEO at WBR Group, commented: “These appointments are an important part of ensuring we have the strength and expertise across the business to support WBR Group’s continued development and our clients’ increasingly complex needs.

 

“Emma Morley brings significant financial and commercial experience to the Group, alongside a strong track record of supporting growing businesses and working closely with senior leadership teams. Her appointment will further strengthen our finance function as WBR Group continues to grow.

 

“At the same time, we are continuing to invest in our tax capabilities. Nigel Nordone’s appointment marks the start of a dedicated tax investigations service at WBR. Clients facing an HMRC enquiry or a disclosure question need experienced, measured support, and Nigel brings exactly that.

 

“Alongside him, Kalpesh Barot and Muhammed Ahmed add technical depth and capacity to the team, strengthening our ability to give entrepreneurs, owner-managed businesses and private clients considered, well-founded advice as their affairs become more complex.”